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CRM Dashboard

The CRM Dashboard gives sales managers and team members an at-a-glance view of pipeline health and team performance. Four KPI cards show key numbers for the selected time period, two tabs reveal detailed cards for pipeline health, revenue forecast, and activity trends, and a team leaderboard ranks reps by deals won and revenue generated. All data refreshes automatically when you change the time period.

CRM Dashboard page showing KPI cards, period selector, tab panels, and team performance table

  • Route: / (CRM module root)
  • Menu Path: CRM → Dashboard

A period selector bar appears at the top of the dashboard and controls all KPI cards, charts, and tables on the page.

OptionWhat it covers
This WeekCurrent calendar week
This MonthCurrent calendar month
This QuarterCurrent calendar quarter
This YearCurrent calendar year
All TimeNo date restriction

The selected period is highlighted. Changing the period triggers a data reload for all sections.

Four summary cards appear at the top of the page, each linking to a related module page.

CardMetricLink
Pipeline ValueTotal deal amount across all active stages in the selected periodOpens Pipeline
Active DealsNumber of deals in active (non-closed, non-on-hold) stagesOpens Deal List
Deals WonCount of deals marked Won in the selected period, with total revenue belowNo link
Stale DealsDeals that have not progressed in a significant amount of timeNo link

Stale deals are highlighted in orange. A high stale-deal count signals deals that need attention.

The Overview tab contains three side-by-side cards.

Pipeline Health card shows:

MetricDescription
Total DealsCount of all deals in the pipeline
Total ValueCombined deal amounts
Avg Deal SizeTotal value divided by deal count
Stale DealsDeals without recent activity

A horizontal bar chart below the metrics lists every active stage with a colored indicator, the deal count, and the total value for that stage. Bars are scaled relative to the highest-value stage.

At the bottom, a status summary shows the split between Active, Won, and Lost deals for the period.

The Revenue Forecast card breaks down expected and weighted revenue:

RowDescription
This Month — ExpectedTotal deal amounts expected to close this month
This Month — WeightedExpected amounts multiplied by each deal’s probability percentage
This Quarter — ExpectedSame as above for the full quarter
This Quarter — WeightedProbability-weighted forecast for the quarter

A deal count shows how many deals are expected to close in each period. The weighted forecast provides a more conservative, realistic projection by discounting deals with lower probability.

The Activity Trends card shows recent team activity:

MetricDescription
Deals Created (This Week)New deals opened in the current week
Deals Won (This Week)Deals closed as Won this week
Revenue This WeekRevenue from won deals this week
Revenue This MonthRevenue from won deals this month
Avg Time to CloseAverage days from deal creation to Won status

Switching to the Team Performance tab shows a ranked leaderboard of sales team members.

ColumnDescription
Team MemberUser name; top 3 show gold/silver/bronze trophy icons
ActivitiesCount of activities logged by this user
ActiveDeals currently open
WonDeals marked Won (with Lost count in grey if any)
Win RatePercentage of Won deals vs. Won + Lost
PipelineTotal value of active deals
RevenueTotal revenue from Won deals in the period

Win rate is shown in green when 50% or above, and orange below 50%.

All authenticated CRM users can access the dashboard. The data shown is scoped according to the user’s region and deal visibility settings — users outside a deal’s scope may see reduced counts.

  • Pipeline — Kanban board view of active deals
  • Deal List — Full filterable deal list
  • Analytics — Deeper pipeline reporting and charts